The Italian house unveiled a brand new Miami store with its latest icon, the Tulipea bag, planting itself firmly in the city’s cultural landscape.

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Marni's Miami outpost. Image courtesy of Marni.
Marni’s Miami outpost. Image courtesy of Marni.

Tulips bloomed in Miami—in crafted leather, that is. Marni’s new Miami Design District store and the Tulipea bag made their U.S. debut last week, turning the boutique into a miniature runway for sculptural florals, soft suede, and springlike elegance—a lush visualization of the accessory’s world-building potential.

The Scene: Soft lighting and curated floral accents mirrored the Tulipea bag’s sculptural curves, creating an atmosphere of understated elegance. Guests mingled among displays that blurred notions the lines between a gallery and garden.

The Locale: Marni’s brand-new Miami Design District boutique, a sleek canvas for minimalist interiors and sunlit display windows, which set the stage for the first U.S. unveiling of the Fall/Winter 2025 Tulipea bag. The 4,065-square-foot space balances nature and modernity through wood paneling, rattan accents, and a glass façade that floods the interiors with natural light.

Portrait of Spring McManus, Jennifer Leebow, Tara Benmeleh by William Perez
Spring McManus, Jennifer Leebow, and Tara Benmeleh. Photography by William Perez/BFA.com and courtesy of Marni.

The Crowd: Tastemakers on hand included advisor Spring McManus; entrepreneurs Jennifer Leebow, Tara Benmeleh, Estefania Lacayo, and Chanda Carroll; basketball player Thomas Robinson; Marni and Jil Sander North America Managing Director Phung Truong; stylist London Wilmot; activists Gabriella Smith and Angeles Almuna; artist Anastasia Samoylova; and arts executive Munisha Underhill.

What You Missed: An intimate preview of Marni’s latest additions before their global launch, as well as a preview of how this crowd will be working the pieces into their already teeming wardrobes.

Cause for FOMO: VIPs got the first opportunity to handle the Tulipea in citronelle, brandy, coffee, and black—a tactile experience the broader public will soon see online and in Miami stores.

Thomas Robinson, Phung Truong, London Wilmot
Thomas Robinson, Phung Truong, and London Wilmot. All photography by William Perez/BFA.com and courtesy of Marni.
Ana Cristina Dias
Ana Cristina Dias
Marni, Miami Design District, Tulipea Bag
Brenda Diaz de la Vega, Lori Warriner, Ana Lia Acedo
Brenda Diaz de la Vega, Lori Warriner, and Ana Lia Acedo
Marni, Miami Design District, Tulipea Bag
Anastasia Samoylova, Munisha Underhill, and Spring McManus
Anastasia Samoylova, Munisha Underhill, and Spring McManus
Chanda Carroll
Chanda Carroll
Gabriella Smith
Gabriella Smith
Jennifer Leebow and Chanda Carroll
Jennifer Leebow and Chanda Carroll
Estefania lacayo
Estefania lacayo
Angeles Almuna
Angeles Almuna

We’d Like to Come Home With You Tonight…

We’re getting ready to launch our first ever CULTURED at Home issue, packed with one-of-a-kind interiors. Pre-order your copy now and be the first to have it land at your abode.

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