Twenty years into its journey, IRO Paris has solidified its unique position in a crowded fashion ecosystem. This fall will see a spate of new milestones reached, as Nicolas Rohaut—an alum of Paco Rabanne and Dior—takes the helm as the line’s first artistic director and releases his inaugural collection during Paris Fashion Week in October.
Held at contemporary art space Les filles du calvaire, the presentation will unveil how Rohaut interprets the brand’s signature edge. “With Nicolas’s vision and our collective focus, we are building an ecosystem where fashion, music, and contemporary art intersect—a continuous source of inspiration and an authentic reflection of IRO’s evolution,” IRO Global CEO Isolde Andouard shares. “Our goal is to transform each collection into a cohesive narrative and the brand into a distinctive, enduring voice.”
Founded by designers (and brothers!) Laurent and Arik Bitton in 2005, IRO built its codes on leather, tweed, and denim, growing into an international presence (400 points of sale and counting) across major cities including New York, Seoul, and London, where it intends to expand its audience under Rohaut, fleshing out its reputation for well-crafted cool.
The anniversary arrives at a moment when the market at-large is bracing itself for a marathon of shows and collections, yet the brand’s sustained presence underscores a certain resilience: the ability to distill an ineffable and ever-changing sensibility to audiences worldwide. In reflecting on 20 years, IRO is also signaling what comes next. The label’s refreshed creative direction aims to further sharpen its visual identity and deepen its relationship to tailoring, innovation-centered design, and the contemporary Parisian look.
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