Diane von Furstenberg’s wrap dress was born amidst a gender revolution—and has remained a constant through many more.

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Diane von Furstenberg in 1994. Photography by Jill Krementz. All images courtesy of Diane von Furstenberg.

First introduced in 1974, Diane von Furstenberg‘s wrap dress was an instant hit, flying off the racks at breakneck speed into the closets of a new generation of high-powered, socially conscious women. Radical for its time as an affordable, work-to-play staple, the dress is still vestimentary shorthand for empowerment and sangfroid.

Walking down the street in any of today’s fashion capitals, the iconic look is never far from sight (in a bevy of ever-expanding prints and shapes, no less). The wrap dress’s universality is its (not so) secret power: Its effortless silhouette belongs on every woman, no matter where she’s headed.

Diane Von Furstenberg’s Fall collection incorporates the same effortless wraps, waist cinches, and layers she’s always known for but in new prints, textures, and silhouettes. 

Diane Von Furstenberg in the wrap dress

Shop the New Fall Collection

Magda Viscose Leaf-Print Wrap Jacket ($628)

Alexander Wide-Leg Viscose Pants ($428)

Charlise Blouse ($498)

Loretta Skirt ($598)

Margot Dress ($598)

Lucia Leopard-Print Wrap Jumpsuit ($698)

Jackets & Coats

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