It’s not every night that tarot cards, motion-capture avatars, and blue-chip contemporary art share a room—but the Guggenheim Young Collectors Council Party isn’t any old night of the week.
Yesterday, the museum’s iconic spiral transformed into a multisensory dreamscape for the 2025 YCC Party, which honored Korean artist Ayoung Kim, this year’s recipient of the LG Guggenheim Award. After an intimate dinner at the Wright Restaurant with YCC leadership, artists, and presenting sponsor LG Display team members, the institution opened up into a kaleidoscopic celebration where art and technology collided.
The rotunda filled with a crowd that included CULTURED Arts Editor-at-Large Sophia Cohen; Guggenheim Deputy Director and Chief Curator Naomi Beckwith; artists Ella Emhoff, Tschabalala Self, Ilana Savdie, and Sarah Morris; and musician Moses Sumney. The group toured the museum’s ramps, stopping for aura portraits and tarot readings while taking in Rashid Johnson’s exhibition, “A Poem for Deep Thinkers,” between sips of Lavender Kiss cocktails.
Below, the dance floor glowed violet as YCC Artist Collaborator LaJuné McMillian’s boundary-pushing performance unfolded—a procession of dancers, vocalists, and digital avatars beamed through LG OLED technology, bringing McMillian’s “lavender dream” to life. Scent-based activations by Mind Games and a DJ set by Kito kept the energy humming through the night.
With artists, curators, collectors, and more raising a glass to the next chapter at the Guggenheim, the YCC party was part celebration, part psychic portal—and proof that the musuem’s future is anything but static.
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