Jimmy Choo burst onto the scene in 1996 during an era rife with paradoxes. Marked by both lived-in grunge and high-femme refinement, the ’90s gave rise to style icons who yo-yoed between disparate aesthetic poles.
Almost 30 years later, the brand’s Autumn 2024 collection filters the haze of its first decade through a modern lens to produce pieces at once edgy and chic. Biker boots with oversized hardware conjure a sense of defiance, while classic pumps with a lace-up pointed toe evoke cheeky sophistication.
For CULTURED, British photographer Drew Jarrett—who lensed many a noughties icon on film and immortalized the moment’s insouciance with his book 1994—situates the evocative collection in the dark corners and plush-carpeted hallways of sepia-toned domestic spaces. Here, Jimmy Choo’s creations run wild, leaving their mark on the moment.
Modeling by Lex
Hair by Pasquale Ferrante
Makeup by Ingeborg
Nails by Honey
Casting by Clare Rhodes
Production by Leslieann Santiago from Supervision NY
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