Few platforms make the art of the hunt more thrilling than eBay. The enduring e-commerce juggernaut was founded in 1995, the peak of the Web 1.0 era. It was one of the first to tap the Internet’s vast potential for connection—a marketplace for people to bid on vintage treasures and connect with each other in the comments section.
Three decades since its founding, eBay is still a bastion of discovery, and everyone—from designers to beanie baby fanatics, artists to car aficionados—is in its thrall. For Brie Welch, recently dubbed the company’s “Resident Stylist,” the site is the ultimate source of creative stimulation. “When I’m working on a project that involves bringing history, rarity, and intimacy to a character, I have to source pre-loved,” says the New York–based creative, who has worked with clients ranging from Katie Holmes to Givenchy. (Her most frequent eBay search? “Prada 2010 beach print”). In her new role as the brand’s fashion authority, Welch will lend her eye to the newly minted eBay Watchlist—a digest of current style trends (from utilitarian workwear to boho-chic) supported by eBay shopper data that features curated finds and coveted insider commentary.
Today, the platform serves as a repository of rare archival pieces and one-of-a-kind curiosities (a single giant Croc, anyone?), fueling a new generation of creatives. Welch sat down with three young and very online talents from the brand’s vast creator network to discuss how eBay has influenced their work.
Rickey Thompson, Actor
Describe your work in two sentences.
I incorporate anything I go through—my experiences and my hot takes—into my content. Sometimes it’s fun, sometimes it’s serious.
What are your three most common eBay searches?
“Maison Margiela.” “Ann Demeulemeester.” “Jean Paul Gaultier.”
What’s your white whale?
A navy blue, suede Hermès Kelly bag.
How does discovering pre-loved pieces or materials fit into your work?
One thing about me—I love to gatekeep a good fashion find. Especially archival, one-of-a-kind pieces.
The best deal you ever struck?
I got this vintage Balenciaga blazer for 30 percent off because there was a missing button. I took her to my tailor and she was just like new.
I’m professionally, chronically online.
How does discovering pre-loved pieces or materials fit into your work?
Discovering vintage pieces is essential for tracking the digital histories of fashion. I do a ton of research on a fashion house, and then I reward myself with a piece from the designer’s archive.
How long have you used the platform?
My dad’s first eBay account says “member since 1999.” I do not remember a time in my life when I wasn’t on eBay.
What are your most common eBay searches?
“Yohji Yamamoto suit.” I have been compulsively checking the prices and selection for the last 10 years. And “HBA (Hood By Air).” The HBA collector community lurks and immediately snatches every rare, coveted piece so quickly. Collectors who are passionate about the brand pass their pieces to other megafans. It’s so much fun.
What’s your white whale?
Dior couture gowns from the runway. I just like to look.
Describe your best vintage discovery on eBay.
This Jean Paul Gaultier puffer with harness straps from an early 2000s collection. It was purchased and then, by some miracle, relisted—I thought it was gone forever. I wear it every winter; it’s my signature.
The best deal you ever struck?
Miu Miu boots for $40 in 2021, right before they became a huge trend. Lucky.
Nicole McLaughlin, Multidisciplinary Designer
Describe your work in two sentences.
My practice centers around upcycling—reworking pre-loved and vintage items into something entirely new. I love giving forgotten pieces a second life.
How does discovering pre-loved pieces or materials fit into your work?
Each project begins with the hunt: I’m always looking for unique, rare, or unexpected pieces that inspire new ideas. I’m passionate about keeping these items in circulation and extending their lifespan.
How long have you used the platform?
I’ve been using eBay for over a decade. Early in my career, I worked in sportswear and used eBay to hunt down vintage references for design inspiration. When I started making my own clothes, it became my go-to for sourcing materials. No matter what I’m imagining, I can usually find what I need to bring it to life.
What are your most common eBay searches?
“Vintage store displays,” “junk drawer lots,” and “vintage designer sunglasses.”
What’s your white whale?
This pair of Miu Miu pants I’ve been looking for forever. They zip off into shorts, and they also have a pocket on the back that zips off and turns into a bag!
What’s your most outrageous eBay discovery?
I found a giant Croc—and yes, I bought it!
in your life?
