MoMA Collaborates With Samsung, Bringing Over Two Dozen World-Renowned Works to The Frame

From Paris to New York, Samsung’s lifestyle TV—The Frame—has brought an international selection of renowned art into its users' homes.

Following collaborations with Musée d’Orsay and the Metropolitan Museum of Art, the tech giant is unveiling its latest batch of over two dozen iconic works, ripped straight from MoMA’s walls, including pieces by Frida Kahlo, Henri Matisse, Georgia O’Keefe, and Vincent Van Gogh.

Daria Greene, the Samsung Art Store's global curator, builds on the innovation that Abigail Aldrich Rockefeller, Lillie P. Bliss, and Mary Quinn Sullivan founded the New York institution upon nearly a century ago. “MoMA has been instrumental in expanding the reach and impact of modern and contemporary art,” Greene explains in a statement. “Cementing its position as one of the most dynamic and diverse institutions globally. Through this collaboration, we are able to share works by incredible artists, including 20th century female trailblazers, on the Samsung Art Store.”

The Frame is a creative feat in its own right. The only television to receive ArtfulColor validation from Pantone, it mimics museum quality work on the viewer's wall. Fully equipped with access to over 2,700 channels and operational as a smart home hub, when not in use, it doubles as a pristine piece of artwork that can be switched at the user’s will. Even the framing can be swapped, allowing for even greater customization.

Whether it’s onto the island of a favorite reality TV show or into Frida Kahlo’s 1937 Fulang Chang and I, Samsung transports users, expanding access and imagination for new generations of culture vultures.