Photography by LYNETTE GARLAND

BELLA FREUD

Designer

A nepo baby of the highest brow (father: Lucian; great-grandfather: Sigmund), Freud chose fashion as her playground. The designer’s new podcast has placed the industry’s leading voices on the divan—and simultaneously spurred interest in her already beloved eponymous brand.

WHAT IS YOUR TRADEMARK? “Is there garlic in this?”

WHAT’S COMING UP FOR YOU IN 2025? As much creative output as possible: new collections, writing, and more Fashion Neurosis, my podcast, which I was put on this earth to do. I love it so much.

ARE PEOPLE EVER STARSTRUCK BY YOU? Gosh I hope so! What fun that would be.

“We in the fashion industry have a lot of heft; we could be more active with it.”

WHAT DO YOU WANT TO SEE MORE OF IN YOUR INDUSTRY? LESS OF? More collective caring for society. We in the fashion industry have a lot of heft; we could be more active with it.

WHEN WAS THE LAST TIME YOU SURPRISED YOURSELF IN YOUR PRACTICE? I’m always quite thrilled when I have a really good day’s work with hardly any sleep. It makes me feel invincible.

WHAT KEEPS YOU UP AT NIGHT? Excitement. I quite often have “white nights” where I can’t go under. It’s tiring but fun—so who cares!

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